DealerAssist - Product Guide

Make a site that works on day one. Add your logo, pick a look, and start collecting leads. You do not need a DMS connected to launch. We auto-fetch your inventory to get you live. When you want hands-off updates, connect your DMS and auto-sync takes over.

DealerAssist - Product Guide
Written by

Dealerassist Team

Published on

October 27, 2025

DealerAssist Platform Overview

Who it's for

Dealers who want a clean site, real leads, and low setup.

Highlights

  • Five designs you can switch any time.
  • Analytics that show visits and leads.
  • Inventory auto-fetch at launch. Auto-sync after DMS connect.
  • One place for every lead.
  • “Sell My Car” so private sellers can submit cars.
  • A powerful page editor with guardrails to personalize your website.
  • Custom Hero and Promotion Banners for each template.
  • AI-generated vehicle descriptions.
  • Built-in SEO integrations for GTM, GA4, and Meta Pixel.
  • Plans page to view your current pricing package.

How to launch

  • Pick a template.
  • Add logo, colors, and key pages in the Editor.
  • Publish.
  • Watch traffic and leads in Analytics.

Templates

You can preview any template with your content. Switching keeps your pages intact. Currently, there are five templates available on DealerAssist:

Chicago – Premium dark look with bold accents.

Arizona – Minimal white layout with a luxury feel.

California – Clean and sporty with crisp details.

Montana – Modern tone with balanced contrast and flexible layout options.

Manhattan – Sleek, urban design with sharp lines and premium visuals.

Primary Features

Analytics

See what is working. The dashboard shows Total Leads, Inventory Visits, and Inventory Count. Lead types are broken out so you can spot patterns: Check Availability, Make Offer, Contact Dealer, Test Drive, Saved. New sites may show zero until traffic arrives. Use a date range to compare to last month.

Inventory

Your vehicles appear in a simple grid. Shoppers filter by Make, Model, and Year, then sort results. Each card shows price, an estimated monthly payment, model year, and mileage. Use strong images to lift clicks.

DMS and sync

Launch without a DMS. We auto-fetch inventory so your site starts with real cars. When you connect your DMS later, auto-sync keeps pricing and stock fresh. Use the DMS Integration Check in your Admin panel to confirm connection status at any time.

Leads

All form submissions land on the Leads page. You will see Date, Vehicle, Lead Type, Name, Phone, and Email. Filter by type or date.

Private sellers

Individuals can submit cars for review. Work the pipeline in four views: All Listed Cars — New submissions waiting. Interested Vehicles — Items to follow up. Closed — Deals you finished. Hidden — Items you removed. Open a submission to see details and photos. Accept, reject, or request more info.

Editor

Change headlines, paragraphs, images, and CTAs without code. Adjust colors and some layout options per template. You can also add Custom Hero Sections or Promotion Banners to highlight special offers or events. You cannot add brand new section types that are not in the template.

SEO & Tracking Scripts

In your Admin panel, you can now add scripts such as Google Tag Manager, GA4, or Meta Pixel to track visitors and conversions. This helps you analyze marketing performance and improve results.

Everyday Tasks

Switch the design

Open Templates, preview with your content, then select the one you want.

Update homepage copy

Open the Editor, select a block, edit the text or image, then Save and Publish.

Review leads

Open Leads, set the date range, and click a row to view details.

Approve a seller car

Open All Listed Cars, open a submission, then accept, reject, or ask for more info.

If something looks off?

No leads

Confirm forms are on the live site. Send a test lead. Check that email alerts are not in spam.

Inventory not updating

Check the DMS connection. Make sure the car is set to publish in the DMS. Wait for the next sync and refresh.

Analytics shows zero

New sites need traffic. Check your date range. If the site is embedded inside another page, confirm the tracking code is present.

Brand and Social Identity

DealerAssist Rebrand

DealerAssist now features a new logo and updated website at dealerassist.com.

Follow us for updates

For Support & Admin Teams

Super Admin and Support Admin dashboards now include:

  • Dealer Management overview.
  • Dealer Details page.
  • Support tools for onboarding and template setup.
  • Mobile dashboard access.