Pricing for Dealership Websites
The full website from $199/month. Add DealerChat when you want live conversations with shoppers - or talk to us about Enterprise.
Every plan runs every template. The difference is DealerChat.
Website
The full dealership website - templates, inventory sync, leads, and hosting - on one subscription.
$199
/ per monthWebsite & hosting
- Website generated in minutes
- Live inventory sync
- Templates & visual editor
- Modern & premium templates
- Mobile optimised design
- Domain hosting + SSL security
- Fast page speed
- Carfax integration
Leads & Customers
- Lead capture + email notifications
- Lead management dashboard
- Customer contact forms
- Sell or Trade-in request forms
- Member accounts
- Consignment page
- DMS integration
Analytics & growth
- Advanced analytics
- Advanced SEO & script integration
- Market-boosted leads
- VIN insights
- Free Logo refresh when you launch
Website + DealerChat
The Website plan in full, plus live chat so your team can talk to shoppers while they are on the site.
$299
/ per monthEverything in the Website plan is included. DealerChat adds:
- Real-time chat on every inventory and website page
- Live visitor presence — see who is on your site right now
- Proactive chat invitations to browsing visitors
- Vehicle context attached to every conversation
- Lead inbox with a 6-stage pipeline
- ADF-XML lead delivery into your CRM / DMS
Enterprise
For groups that need dedicated support, custom work, and a setup that scales with rooftops, traffic, and team.
Custom
pricingWe'll scope it with you - usually a call and a quote within two days.
What you get:
- Priority support
- Dedicated account manager
- Custom Website solutions
- Scales with your inventory, traffic and team
Website vs Website + DealerChat
Both plans include the complete dealership website. DealerChat is the only difference: live chat, visitor tracking, and the sales inbox. You can start with Website and add it anytime, it switches on without touching your site.
| Features | Website$199/mo | Website + DealerChat$299/mo |
|---|---|---|
Website & Hosting Included on both plans — 22 website features. | ||
| Website generated in minutes | ||
| Live inventory sync | ||
| Templates & visual editor | ||
| Premium templates | ||
| Mobile optimised design | ||
| Domain hosting + SSL security | ||
| Fast page speed | ||
| Carfax integration | ||
Leads & Customers | ||
| Lead capture + email notifications | ||
| Lead management dashboard | ||
| Customer contact forms | ||
| Sell or Trade-in request forms | ||
| Members accounts | ||
| Consignment page | ||
| DMS integration | ||
Analytics & Growth | ||
| Advanced analytics | ||
| Advanced SEO & script integration | ||
| Market-boosted leads | ||
| VIN insights | ||
| Free Logo refresh when you launch | ||
Live Chat Website + DealerChat only — 35 DealerChat features. | ||
| Real-time chat on every inventory and website page | Not included on the Website plan | |
| Typing indicators | Not included on the Website plan | |
| Read receipts and unread counters | Not included on the Website plan | |
| Photo & document sharing (images, PDF, DOC, XLS, CSV — up to 30MB) | Not included on the Website plan | |
| Full chat history for both visitor and agent | Not included on the Website plan | |
| Automatic welcome message, personalised with your dealership name | Not included on the Website plan | |
| Away & after-hours auto-replies | Not included on the Website plan | |
| Post-chat follow-up message | Not included on the Website plan | |
| Unclaimed-chat escalation — SMS to the admin and an automatic contact form if nobody replies | Not included on the Website plan | |
Visitors & Inventory | ||
| Live visitor presence — see who's on your site right now | Not included on the Website plan | |
| Vehicle view tracking | Not included on the Website plan | |
| Interested-visitor feed (last 7 days, online visitors first) | Not included on the Website plan | |
| Proactive chat invitations to browsing visitors | Not included on the Website plan | |
| Vehicle context attached to every conversation (year, make, model, trim, price, mileage) | Not included on the Website plan | |
Leads & CRM | ||
| Customisable in-chat lead form — name, phone and email each required, optional or off | Not included on the Website plan | |
| Consent text on lead capture | Not included on the Website plan | |
| Agents can request contact details mid-conversation | Not included on the Website plan | |
| Lead inbox with a 6-stage pipeline (new → contacted → qualified → follow-up → won/lost) | Not included on the Website plan | |
| Lead claiming — first rep to claim owns the conversation | Not included on the Website plan | |
| Reassign chats or visitors to another rep | Not included on the Website plan | |
| Instant lead email to the dealership | Not included on the Website plan | |
| ADF-XML lead delivery straight into your CRM / DMS | Not included on the Website plan | |
Team & Notifications | ||
| Unlimited sales reps, invited by email | Not included on the Website plan | |
| Admin and Sales roles | Not included on the Website plan | |
| Passwordless login with a verification code by email or SMS | Not included on the Website plan | |
| Mobile app with push notifications | Not included on the Website plan | |
| SMS alerts for new and unclaimed chats | Not included on the Website plan | |
| Notification centre, synced across every device | Not included on the Website plan | |
| Live agent presence for the whole team | Not included on the Website plan | |
Setup, Control & Analytics | ||
| Widget appearance controls — accent colour, launcher position, style, label, greeting | Not included on the Website plan | |
| Working hours with timezone and holiday closures | Not included on the Website plan | |
| Expected response time shown to visitors when you're offline | Not included on the Website plan | |
| One-click widget on/off toggle | Not included on the Website plan | |
| Zero-setup provisioning — dealership, admin and defaults created automatically from DealerAssist | Not included on the Website plan | |
| Chat analytics — messaging visitors, message volume, claimed conversations, leads, unanswered visitors, last activity | Not included on the Website plan | |
Common Questions Dealers Ask
Still have a question? Get in touch with us and let's discuss it.
What's the difference between the plans?
Both Website and Website + DealerChat include the full dealership site — templates, inventory sync, hosting, leads, and analytics. DealerChat is the only difference. Without it, you do not get live chat, visitor tracking, or the sales inbox.
Can I add DealerChat later?
Yes. Start on the Website plan and add DealerChat whenever your team is ready to take live conversations on the site.
Can I connect my own domain?
Yes. DealerAssist supports custom domain connection on all plans. You can connect your existing dealership domain or register a new one.
Is hosting included?
Yes. All DealerAssist plans include secure hosting and SSL at no extra cost. Your dealership website is fully hosted and maintained on our platform.
Does DealerAssist integrate with DMS systems?
Yes. DMS integration is included on the Website plan, so your inventory stays in sync whether or not you add DealerChat.
Is there a contract?
No. DealerAssist operates on a month-to-month basis with no long-term contracts. You can cancel anytime.
Is there a setup fee?
No. There is no setup fee, and you don't get billed until your site goes live. You can cancel anytime.
Ready To See How It Works?
Book a demo to see DealerAssist in action, or view templates first.