Essential Pages Every Dealer Website Needs
Most dealer websites have plenty of pages, but not always the ones that matter. Shoppers move fast. Google does too. The pages below are the ones that pull real weight. Everything else is optional.
DealerAssist Team
December 5, 2025
Inventory Pages
If your inventory pages are weak, nothing else on the site matters. People click in, hit the list, and decide in seconds if your store feels legit. Clean photos help. So does a simple layout that does not fight the user.
Each car should sit on its own page. Not for style. For search. Google likes individual pages because it can index each vehicle on its own. Dealers who skip this usually wonder why they never rank for local used car searches.
Homepage
Most homepages try too hard. Giant banners. Busy menus. Five slide carousels that nobody watches.
A good homepage gets the shopper to your inventory as fast as possible. That is it. They did not come for design. They came to see cars. Keep the headline short. Put inventory buttons where people actually look. Leave the heavy selling to the pages that need it.
Finance or Credit App Page
This page gets overlooked, but it brings in real buyers. Not browsers. Buyers. The form should be short and not feel like homework. A lot of stores build forms so long that customers quit halfway through. Also worth noting. People search for financing terms more than most dealers think. If you do not have a proper page for it, you miss those searches completely.
Trade In Appraisal Page
Most customers want a ballpark number on their trade before they talk to anyone. They do not expect perfection. They just want to start the process.
A basic form works fine. Keep it simple. Make it easy to find. This page tends to bring in quiet but steady leads if it exists. Many dealers skip it and give up traffic to competitors who bothered to add one.
Contact Page
Customers use this page mainly for hours and directions. That is really it. Dealers sometimes load it with fluff. They do not need fluff. They need a phone number that is easy to spot and hours that match Google. Search engines also check this page for accuracy, so keep the info clean. Wrong hours can hurt more than people realize.
About Page
Shoppers do look at this page, but only to get a feel for the store. They want to know there is an actual team behind the inventory. A short story works. A long one does not. Just explain who you are, how long you have been active, and what type of store you run.
This page also fills the site with real text, which helps search engines understand your location and relevance.
Private Seller Page
This one is becoming more important. Private sellers want an easy place to submit their car. Dealers want more cars to buy. Putting a page on your site for this is a simple win.
Nothing fancy. Just a form and a short note on what happens next. Most website providers never include this by default, so dealers skip it. They should not.
Quick note on DealerAssist
Everything listed above comes standard on DealerAssist sites. Inventory loads itself. The homepage layout is clean from the start. Finance and trade-in forms are built in. Contact and About pages are already structured. Private seller tools are included. Dealers do not have to build these pages or hunt for widgets. The essentials are already there.