A Used Car Dealer Website That Updates Itself
The website builder for independent used car lots. Your inventory updates on its own, the right lead forms come built in, and you can launch today. No agency. No developer. No code.
See it run on your own cars in 15 minutes. Month to month, no contract.
Built For Independent Used Car Lots
This is for the owner who runs the lot and the website too.
You buy cars, fix them up, price them, and put them out front. The website is one more job on the pile, and usually the one that falls behind.
It can't, though. A used car dealership website isn't a brochure you set up once. It's a live list of what you have right now. Show a car you sold last week and you lose trust. Leave a new arrival off and you lose the lead.
Free page builder? Facebook Marketplace? A site an agency built once and never touched again? DealerAssist replaces all of it, and keeps up with stock that changes every day.
Why your website has to stay right on its own
Used car stock never sits still.
Plenty of lots sell and replace a third of their cars in a single month. Every sold car still showing online is a wasted click. Every new car that's missing is a buyer who goes somewhere else.
Updating by hand can't keep up. You log in, add photos, type out specs, pull the sold ones, and there goes an hour you didn't have. Miss a day and the site is already wrong. Hand it to a part-timer and now you're checking their work instead of selling cars.
So the site can't wait on you. It has to match the lot on its own, the moment a car comes in or goes out.
How DealerAssist keeps your inventory in sync
DealerAssist syncs your lot for you. Add a car and it shows up. Mark one sold and it comes down. You manage stock the way you already do, and the website follows.
Connect your DMS and it runs on its own, included on every plan. No feed ready on day one? We can pull your inventory in so you launch now and add the DMS later. Nothing holds up your launch.
Every car gets its own page: miles, condition, history, a full photo gallery. Most of your buyers are on a phone, so pages load fast and look right on a small screen. Clear photos, clear prices, no clutter. That's what buyers decide on. The full list is on the features page.
One more thing: a current site ranks better. Google and buyers both trust a lot that matches reality, real cars at real prices, with no dead links to stuff you sold weeks ago. The result: your site shows what's on the lot, all the time, without you touching it.
Lead Capture Built For Used Car Buyers
Most used car buyers have made up their mind before they reach out. When they're ready, the site has to make it easy, right on the car they're looking at.
So DealerAssist puts the right forms on every car:
- Test drive requests — buyers book a time on the car they want.
- Financing applications — catch buyers who want to finance, while they're still interested.
- Trade-in and sell-my-car — let a buyer start a trade or sell you their car.
Every lead lands in one place, tied to the car and the buyer's contact details. You see what they want and which car they want it on. And the faster you call back, the more you close.
Some buyers won't fill out anything. On higher plans, live chat catches the ones with just a quick question and turns them into leads too. (Lead tracking, financing, trade-in, and chat vary by plan. See pricing for what's included where.)
Start with the Arizona template
For most used car lots, start with the Arizona template. It's our used car dealer website template: simple, clean, and easy to browse, with the focus on the cars, not the clutter.
It’s built for independent dealers who handle their own inventory day to day, and for busy lots where stock changes constantly and the site has to keep up. Most dealers have it live in under 24 hours and looking the way they want within an hour.
You're not stuck with it, either. Want a different look for trucks and SUVs, performance, or premium? Switch templates anytime, no rebuild, no re-entering a single car. They're all on the templates page.
See it on your own inventory
You don't need a web team, a six-week build, or a long contract.
You need a site that's accurate, brings in the right leads, and stays out of your way so you can sell cars. Pick Arizona, connect your inventory, and you can be live the same day.
Preview your website, no payment needed.
Agency-built vs. generic builder vs. DealerAssist
Trusted By Used Car Dealers
Listed the whole lot in an afternoon and stopped getting calls about cars we'd already sold.
Frequently Asked Questions
Still have a question?
Get in touch with us and let's discuss it.
Do I need tech experience?
No. DealerAssist is made for dealers, not developers. There's no code. You change colors, logos, banners, and text yourself. Setup is guided. If you get stuck on a step like connecting your domain, we walk you through it.
How fast can I launch?
Many dealers go live the same day. The Arizona template can be live in under 24 hours, and most dealers have it looking right within about an hour. No DMS feed yet? Start with the inventory we pull in, then connect your DMS later. Setup never holds up your launch.
How does inventory sync work?
You connect your DMS (included on every plan) by a regular feed or an API. After that it's automatic. Add a car and it shows up. Mark one sold and it comes off. You can also start with the inventory we pull in before your DMS is connected. Either way, you don't retype listings by hand.
What does it cost?
Plans start at $299/mo. You pay month to month, with no long contract. Hosting, SSL, DMS, and inventory sync are included. Higher plans add lead tracking, trade-in forms, and more. See the full list on the pricing page.